Turn Email Into One of Your Most Powerful Marketing Channels
Start building your email strategy today.
Most small businesses aren't emailing nearly enough.
Instead, they rely on social media algorithms and paid ads to reach customers - tools they don't actually control.
Email marketing changes that. When done well, email becomes the place where you:
✔ Share valuable content
✔ Promote your products and services
✔ Stay top-of-mind with your audience
✔ Turn past customers into repeat buyers
I help small business owners create simple and effective email marketing that keeps customers coming back and converts subscribers into paying clients.
Reviews
ABOUT ME
Hi there
Hi, I'm Emily aka The Bentway Bee and I'm your resident email marketing enthusiast.
I created Bentway Bee Marketing to help small businesses harness the power of email marketing and build simple systems that support sustainable growth.
With more than 22 years of experience in media sales and marketing, I’ve worked with businesses across many industries — from automotive to high-end retail, HVAC, plumbing, photography, and everything in between — helping them connect with customers and grow revenue.
Over the years, I noticed something surprising.
Many businesses invest enormous time and energy into social media while completely overlooking the potential of email marketing.
But email is one of the few marketing channels you truly own and control.
It gives you a direct connection to people who are interested in your business - whether they are discovering you for the first time or already considering working with you.
Together, we'll create thoughtful, effective email strategies that attract new leads, nurture relationships, and drive consistent revenue.
BENTWAY "BEEMAIL" FRAMEWORK
Learn the Method
01
Grow your list. Create opportunities for the right people to discover your business and join your email list.
02
Build trust. Send thoughtful emails that provide value and keep your brand top-of-mind.
03
Drive sales. Use strategic campaigns and automation to turn subscribers into customers.
A simple approach to building email marketing for your small business.
What I do
WAYS TO WORK WITH EMILY AND BENTWAY BEE MARKETING
SERVICES
MARKETING ROADMAP
A focused marketing roadmap so you know exactly what to say to your audience, where to show up, and how to turn interest into sales.
DONE WITH YOU
+ COPYWRITING
Hands-on support to write and launch email campaigns that actually connect with your customers.
EMAIL
TEMPLATES
COMING SOON
FOLLOW ME @thebentwaybee
![Sometimes your email will find me in line at the coffee shop, in between zoom calls, on a trip to the North Carolina coast, or on the sidelines of the ballfield.
And guess what? Your small business email strategy can work hard for you even when you're busy with other things or even on vacation!
Here are three things you should do:
🐝 Capture their attention quickly with a great subject line
🐝 Stay top of mind with consistent sends
🐝 Provide a clear call to action in every email
So even if I'm in Spring Break mode and your email finds me on the beach while eating ice cream, it's still one of the most cost effective ways to reach people that have already raised their hands to get info from YOUR BUSINESS. 🙋🏼♀️ Don't leave them hanging!
Nurture them with consistent (but not overwhelming) communications and enjoy your life.
Comment FUNNEL and get 60 of my favorite [customizable] email subject lines that are sure to increase your email open rates (so you can increase sales and let your emails make money for you)!
#emailmarketing #emailmarketingtips #smallbusinessowner](https://scontent-phx1-1.cdninstagram.com/v/t51.71878-15/660427049_1089751257550491_6653893594445616973_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=gatGHqejzEcQ7kNvwGtjhHc&_nc_oc=Adrrgldp6Xcn_72A-J5qexPCwlTQHe3-0SbsxewFrDfK4eGdQ77wFwDcVZXgyQKaVAg&_nc_zt=23&_nc_ht=scontent-phx1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=fMJAWQ9tXsyXTMq-2OyVmg&_nc_tpa=Q5bMBQEZi2HI7ZviW8pxUTGGMIgcJskT3zRXi5i-01HeXHxfPpCn9JIKc8zYdk7--7XEeX0h5Zokufkc&oh=00_Af0gLrY5aDRSHoWiz85G4-O6Dbnq6M1tHegh_lz5FKGE8Q&oe=69E65F80)
